Raw Kadence are young themselves, ranging up to the age of 20 and already target their music to a young adult audience so, we shall be keeping the target audience fairly the same. Targeting a video at this age group will make it easier for us to produce because we are a similar age and have some idea of what people our age would want to see. Although we are thinking of a young adult audience, we will probably target the video at people up to the age of 30 because the storyline we have in mind would be relatable for that age group. Raw Kadence are heavily promoted on social network sites with the help of their friends who are of a similar age and are able to share the bands posts.
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