(GROUP POST) Institutional Research - Columbia.

'Columbia' record company are a subsidiary of Sony so they are able to expand and go global. The music is varied from Adele to Bob Dylan and Beyonce to Ella Henderson, and so this means their target audiences are vast and varied too. I personally think Columbia would be a great company to sign the band because they already manage young bands such as Little Mix and One Direction who are both successful. Also because Columbia are a subsidiary of Sony they would be able to largely promote the band and make them well known.