(GROUP POST) Institutional Research - Classification.

Recently there was a article published about the classification of music videos. At the moment a music video does not have to be over viewed by the BBFC (British board of film classification) but that is possibly set to change soon because of the concern that children are exposed to graphic imagery. On the BBFC website it says 'Under the Video Recordings Act 1984, some video content does not need to be rated by the BBFC'  but a pilot scheme is being introduced on Friday 3rd October 2014 to hopefully initiate age ratings on all music videos. Although the pilot is imminent, viewers of videos will see no difference until the system is fully in place. 

Similarly to film trailers, the BBFC will review music videos and rate them on age suitability, ranging from PG to 18. 




There has been mixed responses from this, a few relieved parents but some disgruntled artists. Some people have said that age ratings are appropriate because so many underage minors have access to violent and sexual content in music videos but others have disagreed saying it will only provoke some artists to make more provocative videos. Companies such as 'YouTube', 'Universal' and 'Vevo' are to support the system and have all agreed to sign up but the pilot will only effect UK Artists.