iTunes are a big institution that are owned by Apple, a worldwide and very well known company. iTunes are well known for selling digital copies of singles and albums which is why they are so popular, they also sell music videos as well as just audio. More people now buy digital copies of music which has resulted in companies such as HMV going into liquidation because there aren't many sales on physical copies of songs. Another reason why iTunes is so popular is because when people buy a physical copy of a CD, they may not want to listen to all songs whereas with iTunes you can buy the songs individually.
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